CAI

Consumer Awareness Institute

Non-profit Corporation

NOTE: This article was prepared September, 2005, prior to the appointment of a new DCP chief in Utah. It may be useful information for future appointments to such positions in other states.

A wise appointment of a Director of Consumer Protection can help slow a financial tsunami.

     Incredibly, both the Attorney General and the past and present directors of Utah's Division of Consumer Protection spoke in favor of a bill (SB 182) amending the Pyramid Scheme Act to legalize product-based pyramid schemes in Utah, and it passed the 2006 legislature. Utah's AG was beholden to his lead corporate contributors - MLM's, including a $50,000 contribution from PrePaid Legal, adjudged to be an illegal pyramid scheme in at least one court case, with several other public and private legal actions filed against it. 
       When challenged, DCP officials refused to explain their behavior. It may have been to avoid criticism for their long-standing negligence in applying Utah's Pryamid Scheme Act to MLM. The effect of the bill is that 36 MLM's in the state that were in clear violation of the Pyramid Scheme Act prior to July 1, 2006, were thereafter exempted from the law. And new schemes were started up after July 1 by promoters who saw an opportunity to defraud consumers without fear of consumer protective efforts from the state. For more details, got to the page "Product-based Pyramid Schemes Now Legal in Utah."

Below is the article posted in early 2006 - before the appointment and before the legislation weakening Utah's Pyramid Scheme Act:

     With all the news of effects of the flood, an important appointment related to a man-made disaster could go unnoticed. That crucial appointment could be made any time - the Director of Utah’s Division of Consumer Protection (DCP). Hopefully, not only Utah, but also other states, will learn from mistakes made by  past directors. 
     Robert Fitzpatrick, President of Pyramid Scheme Alert, warned government officials meeting in Sri Lanka of a “financial tsunami” sweeping through Asian countries. It is the spread of endless chain product-based pyramid schemes from the USA that depend for their growth on a revolving door of recruits into their programs, each investing in the “opportunity of a lifetime” - to be relieved of financial hardship through their MLM (multi-level marketing) program. The problem is that approximately 99.9% of these recruits lose money, failing to recover their investments in products and services to “do the business.” If you are interested, a report of Fitzpatrick’s talk and much of his actual presentation can be downloaded at – http://www.pyramidschemealert.org/PSAMain/news/srilanka.html
     The heart of the problem is the growth of “recruiting MLM’s” (which reward recruitment of a downline more than actual sales to non-participants), or what should be considered product-based pyramid schemes - or simply theft by deception. This is because people are recruited on the bases of a whole set of deceptions, which are necessary for the survival and growth of these MLM’s. Check out a list of 30 typical misrepresentations and deceptions engaged in by recruiting MLM's.
     Recent research leads to the conclusion that less than one in a thousand recruits of recruiting MLM’s ever earn ongoing “residual income,” one of the chief appeals presented by MLM promoters. In fact, almost all participants lose money - including the products they were required to buy in order to “play the game” (participate in commissions). The notable exception to this are those promoters at or near the top of their respective pyramids. This has been confirmed by a study of tax preparers. For the full report, go to -  http://www.mlm-thetruth.com/tax_study.htm
     For example, about 85% of Nu Skin’s revenues are from Asia, which is ill-prepared to stop the onslaught of such endless chain product-based pyramid schemes. And other MLM’s are recruiting very successfully in Asia. Thus the reference to the “financial tsunami.” If you need evidence of the damage caused by one of these recruiting MLM’s, read the full report to the Federal Trade Commission and to Utah’s Div. of Consumer Protection regarding the FTC Order for Nu Skin to stop its misrepresentations. Download for free the full 84-page REPORT OF VIOLATIONS.
     The Utah agency, which has the responsibility for investigating cases of consumer abuse, is the Division of Consumer Protection, which has long had a policy of reactive enforcement. It only acts on cases on the basis of complaints that are filed with the Division. As in much of law enforcement, the squeaky wheel gets the grease. No squeaks - no action - even though it is likely that the amount of aggregate losses suffered by consumers from  product-based pyramid schemes exceeds by many times the losses from all other complaints filed with the DCP combined.
     The problem is that for recruiting MLM’s, or product-based pyramid schemes, victims almost never file official complaints - even those who have lost thousands of dollars. They blame themselves for not having “worked the system properly,” being led to believe that the programs are legitimate “or they would have been shut down by law enforcement years ago.” But after ten years of research on this subject, I am convinced that the primary reason victims fail to report the fraud is fear.
 
    The compensation plans of recruiting MLM’s are set up so that it is necessary for an investing participant to recruit new participants and to get these recruits to buy at least ten times as much in products as he/she bought – just to earn enough commissions to recover his/her investment. Generally it is easier to recruit close friends and family who are willing to help them. And recruiters don’t want to hurt their loved ones by filing a complaint that may leave them with a non-recoverable investment.

       Recent research suggests that less than one in 30,000 victims of recruiting MLM’s report violations of the Pyramid Scheme Act to the DCP. This is why top DCP officials have communicated to me that the problem does not justify legal action against these companies. Meanwhile, there is strong evidence that over three million victims have been defrauded of over $10 billion in the past 20 years by just one of these recruiting MLM’s. Again, see the REPORT OF VIOLATIONS. See also some startling statistics on MLM.  
     Further evidence of DCP negligence on this issue is the information posted on the DCP web site, which is at least 25 years old and/or was supplied by the Direct Selling Association (DSA). The DSA has essentially been hijacked in recent years by MLM’s to promote their agenda – even promoting a bill to weaken Utah’s Pyramid Scheme Act – which was voted down this year in the Utah Senate. Read an inline critique of the DCP web site and other information on Utah as a hotbed of MLM activity.  
     Unfortunately, due in no small degree to the passive or reactive approach of the DCP, Utah has come to lead all states in the sponsorship of and participation in recruiting MLM’s, or product-based pyramid schemes. The proliferation of these schemes can be stopped with a new policy - one of being aggressively proactive in stopping new programs before they spread like a fast-growing cancer. The DCP could also do much to minimize the damage to consumers caused by existing schemes.
     This will require acting not only on the basis of complaints, but also on the basis of the marketing structure and pay plan of the MLM itself - which is at the root of the fraud. When an MLM program rewards recruiting a downline far more than legitimate sales to non-participants, it is technically in violation of statutes against pyramid schemes in most states. This recruiting emphasis can be determined rather quickly by dissecting the MLM’s compensation plan to look for the features which - taken together - clearly make it a recruiting MLM. When “5 Red Flags” are discerned as acting together to “leverage” the program to reward recruitment over sales, the definition of a pyramid scheme should be satisfied.
     Read the full report on “5 Red Flags” of a recruiting MLM’s, or product-based pyramid scheme, which was presented to the Economic Crime Summit Conference, sponsored by the National White Collar Crime Center.
     Effective enforcement of statutes against pyramid schemes will require officials from state consumer protection agencies and the offices of the Attorney General in each state to have the following skills and traits:

 1. Consumer protection officials must have all the relevant experience and skills necessary to fulfill the mission of the relevant agencies to protect consumers.

2. Consumer protection officials need the energy and courage, or prosecutorial will, to take on not only a multitude of easy cases, but also to challenge large MLM companies that routinely defraud participants - even if few complaints have been filed.

3. Consumer protection officials should be willing to learn about new research and to seek or sponsor necessary training for investigators. The Consumer Awareness Institute, together with Pyramid Scheme Alert, offers this training.

4. It is vital that the state have a DCP Director with a strong bias towards protecting consumers. Regarding MLM’s, it is important to recognize that one cannot be pro-consumer and pro-recruiting MLM simultaneously. If you have read the foregoing linked reports, you will understand that the two are antithetical. Thus the new Director must have no MLM connections, including investments in any MLM company.

5. Ideally, the Director will be far more proactive in enforcing the Pyramid Scheme Act, which would include warning and educating the public against product-based pyramid schemes with valid and up-to-date information. This class of fraud is by far the greatest consumer problem in the state of Utah and in many other states.

 - Jon M. Taylor, Ph.D., President, Consumer Awareness Institute and Advisor, Pyramid Scheme Alert

[Now, of course, since the enactment of the DSA-initiated legislation which shelters MLM's from prosecution as pyramid schemes, Utah's DCP Director can sit back and let the worldwide abuse from Utah-based MLM's proliferate – without feeling obligated to raise a finger to stop it!]

E-mail: jonmtaylor@juno.com

Web site for MLM research and guides - www.mlm-thetruth.com

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